Marketing to local government is different.
I fix marketing for GovTech companies selling to local government.
Local governments have longer sales cycles, tighter budgets, multi-stakeholder decisions, nuanced problems, and stricter rules to follow. B2B marketing doesn’t work here.
A decade inside local government. Now on your side of the table.
I spent over a decade advising local government executives and working alongside department leaders. I’ve been in the rooms where budget decisions are made, where vendor proposals are debated, and where technology purchases get approved.
This experience - plus years helping companies like your with their marketing - is why my approach to B2G marketing works.
I know what a city manager needs to see before they’ll champion your solution. I know what a department head is looking for in a case study. And I know why your competitor’s website is getting the call instead of yours.
My clients sell to cities, counties, police departments, utilities, courts, housing authorities, transit agencies, and special districts. If your audience is the local public sector, I know how to reach them.
How I help
Marketing Strategy
I align your business goals, brand positioning messaging, channels, and content with how your public sector audience actually finds, evaluate, and makes decisions about vendor solutions.
Trust Building Content
Government decision-makers need proof and assurance before committing to a solution. I create the content that resonates and builds trust throughout the long and complex buying cycle.
Website Copy & Conversions
66% of government buyers go to vendor websites before making a purchasing decision. I write copy and design user experiences that convert high-intent government traffic into qualified leads.
Aaron Gorrell, CEO of Justice Clearinghouse
“After ten years of running an online education business, I knew there were opportunities to strengthen our marketing…Beth quickly immersed herself in our business model…and delivered a well-crafted report with clear, actionable steps. The process was seamless. She did an outstanding job.”
Results
RESULT #1
6x increase in qualified leads in 7 months
Fractional Head of Marketing for a small GovTech company selling safety solutions to local government and businesses
RESULT #2
Trusted content partner for NEOGOV
Authored flagship industry reports and thought leadership content to drive leads for the leading public sector HR platform
Allan Wilson, CEO of TeamAlert
“Beth has elevated our marketing with thoughtful strategies and high-quality content. She’s helped us refine lead generation, re-engage prospects, and strengthen our online presence - all with a clear, professional voice that represents our brand well.”
Not sure where to start with B2G marketing?
Book a free 30-minute call and I’ll give you a read on where your marketing stands with government buyers.