I help small marketing teams create differentiated, high-quality content to support visibility and discovery across channels with the untold stories buried in existing product data, customer wins, and SME expertise.
Your best content is within reach, you just need someone to mine it and turn it into gold.
How I help
As a content strategist specializing in visibility for companies in complex markets, I help marketing teams develop the kind of long-form content that search engines reward and human buyers trust.
With nearly 15 years experience across government, strategic communications, and content marketing, I approach content challenges as a strategic business problem. I dig into your market, audience, content performance, brand messaging, and competitive landscape to uncover ways content can improve business outcomes.
01
Before writing a word, I dig into your market, competitors, and content performance to see what's working, what's missing, and where the real opportunities are. Every content decision starts with evidence, not guesswork.
02
I go straight to the source, interviewing your team, leaders, experts - even customers - to surface insights competitors can't replicate. By using journalistic interview techniques, I ask questions that reveal the most interesting answers.
03
I find stories only your brand can tell by identifying patterns, proof points, and insights in your business data. Whether it's data from your product, surveys, research, or third party tools, I'll dig in to find the stories worth telling.
04
Every content asset is deliberately crafted to be retrieved, cited, and trusted by traditional search algorithms and LLM platforms. From the topic chosen to the final format, every aspect of search visibility and buyer discovery is considered.
05
Perhaps the most important element to cite-worthy content - I write original, human-first research and thought leadership content that builds real trust with your audience. Every published piece reflects brand voice and protects brand reputation.
06
One strong piece of content shouldn't live in one place. I turn each asset into channel-ready versions for LinkedIn, email, sales enablement, and more, so your insights reach more of your audience and work harder for your business.
I provide content services to B2B and B2G technology companies, professional services firms, and the marketing agencies that serve them. I’m a good fit for lean marketing teams needing an experienced strategic content partner to step into an existing operations, get up to speed quickly, and take ownership of complex content from strategy through execution.
Selected work