I help technology companies in complex markets create differentiated, high-quality content to support visibility and discovery across channels with the untold stories buried in existing product data, customer wins, and SME expertise.
Your best content is within reach. You just need someone to find your best untold stories - and give them a marketing edge.
How I help
Your strongest content comes from the right mix of research, data, and firsthand expertise. I use deep research, performance analysis, and journalistic interviewing to find the strongest angle, shape the message for the right audience, and adapt it for the channels where it can have the most impact.
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Before writing a word, I dig into your market, competitors, and content performance to see what's working, what's missing, and where the real opportunities are. Every content decision starts with evidence, not guesswork.
02
I go straight to the source, interviewing your team, leaders, experts - even customers - to surface insights competitors can't replicate. By using journalistic interview techniques, I ask questions that reveal the most interesting answers.
03
I find stories only your brand can tell by identifying patterns, proof points, and insights in your business data. Whether it's data from your product, surveys, research, or third party tools, I'll dig in to find the stories worth telling.
04
Every content asset is deliberately crafted to be retrieved, cited, and trusted by traditional search algorithms and LLM platforms. From the topic chosen to the final format, every aspect of search visibility and buyer discovery is considered.
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Perhaps the most important element to cite-worthy content - I write original, human-first research and thought leadership content that builds real trust with your audience. Every published piece reflects brand voice and protects brand reputation.
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One strong piece of content shouldn't live in one place. I turn each asset into channel-ready versions for LinkedIn, email, sales enablement, and more, so your insights reach more of your audience and work harder for your business.
I provide content services to B2B and B2G technology companies, professional services firms, and the marketing agencies that serve them. I’m a good fit for lean marketing teams needing an experienced strategic content partner to step into an existing operations, get up to speed quickly, and take ownership of complex content from strategy through execution.
Selected work