NEOGOV
Content Writer - Industry Specialist
I frequently partner with NEOGOV to research, outline, and write flagship industry reports, trend studies, and pillar content. My role includes analyzing business intelligence data, conducting supplemental research, and transforming complex public sector insights into reports, white papers, ebooks, and articles that establish NEOGOV as a thought leader in public sector HR.
Public Sector Employer Branding Pillar Post + Lead Magnet
I developed the premise, outline, and supporting research for this long-form pillar article on employer branding in the public sector.
To extend its impact, I also wrote the copy for the corresponding lead magnet - the Employer Branding Starter Kit. All ideas and content originated from my research and strategy.
Both final drafts required minimal revisions from the client and were sent directly to design.
The Hopeful Horizon of Recruitment
2025 Public Sector Hiring Report
I conducted in-depth research to support each section of this annual hiring trends report and integrated NEOGOV’s business intelligence data into the narrative. The report provides critical insights for public sector HR leaders.
Report: Top 5 Public Safety Workforce Management Trends in 2025
For this report, I analyzed proprietary data and integrated supplemental research about public safety hiring into this report. This piece continues to be a strong lead magnet for the company.
Report: Top 5 Public Sector HR Trends for 2025
For this report, I analyzed NEOGOV’s business intelligence data and integrated supplemental research into this report. The report positions NEOGOV as a thought leader on emerging HR issues in government.
The Fragile Future of Recruitment
2024 Public Sector Hiring Report
I shaped this report through data analysis and research to capture the realities of government hiring challenges. The final draft required minimal revisions from the client and went straight to design.
Report: Top 5 Public Sector HR Trends for 2024
For this report, I dove into proprietary company data and industry research to identify emerging themes, developed the outline and premise, and wrote the content with minimal revisions from the client.
The Quiet Crisis in 2023
Job Seeker Report
For this data-driven report, I analyzed company data, identified job seeker trends, shaped the outline, and wrote the content with minimal revisions from the client.
Additional Projects
NEOED Report: Top 5 Trends in Higher Education for 2025
NEOGOV Blog: 7 Recruiting Tips to Revamp Your Government Hiring Process
NEOED Report: Top 5 Trends in Higher Education for 2024
Ghostwritten SHRM PR Article