TeamAlert
Fractional Head of Marketing
“Beth has elevated our marketing with thoughtful strategies and high-quality content. She’s helped us refine lead generation, re-engage prospects, and strengthen our online presence - all with a clear, professional voice that represents our brand well.”
I developed and executed a comprehensive lead growth strategy that delivered 6x increase in qualified leads in 7 months. My work spanned both strategy and execution, including:
Designing a strategic, lead generation marketing plan aligned to TeamAlert’s business goals
Managing campaign execution across ads, social media, email, outreach, and content
Creating targeted bottom funnel product fact sheets, lead magnets and blog posts to improve conversion and search visibility
This role combined my expertise in content with full-funnel marketing strategy, proving how a focused, research-driven approach can accelerate growth for SaaS companies in the public sector.